15A Figuring Out Buyer Behavior No. 2

Interview #1:
Asking whether or not price mattered when it came to my service and its alternatives, this sophomore in the computer science program at UF said it did. And, I totally agree. She emphasized although she would be willing to pay her budget didn't exceed more than $10. Also, there were alternative solutions for her like utilizing group facebook chats to meet people that were free. However the quality wasn't that great that she was finding through facebook and she found the style to be awkward and weird. All 3 factors were equally important to her, but she said maybe price was the most just because as a college student already paying for basic survival she didn't have much excess cash to spend. She regarded the most convenient way for her to both pay and sign up for the service as online. Like a membership and monthly fee similar to study edge. The purchase is only worth it if she finds a few solid people she would actually rely on and enjoy spending time with so that this would only be a temporary subscription.

Interview #2:
In my second interview, this junior also stressed heavily that price mattered. Already working two jobs and associated with a chapter on campus, it is hard for her to find money that she would want to spend on a service like this. She has her alternative through greek life. If she wasn't affiliated with a chapter her budget to spend on this service would be similar to that of my first interview. Quality was the second most important factor because if she wasn't enjoying it to the extent that she expected then it would be a waste of money. Instead of a subscription she found it easier to pay independently for each activity of interest so that if she didn't utilize the service for some time no money would be wasted.

Interview #3:
Lastly, this sophomore didn't regard price as the biggest determining factor. It was more about the style of how the service worked. He thought price could fluctuate between activities reasonably and that if the service was greatly beneficial, then a higher price would be worth it. Most important to him was whether or not the service was hands on and organized. He figured online purchases based off activity was the most convenient. He compared it to Rec sports. Being able to sign up for an activity and purchase the spot. The purchase was a good idea if it was well organized, satisfied him, and provided all that it claimed it would provide.

I think all 3 are huge determining factors. I agreed with all reasonings within my interviews. I think each post purchase evaluation is really up to what the customer wants to get out of the service. Price especially within college students is a big deal. Not many people are willing to spend more than a couple bucks for something often. It is my responsibility to ensure my customers are satisfied with what i supply them with and to be as inclusive as possible so that they continue to purchase the service.