23A Your Venture's Unfair Advantage

1. Empathy: This resource is valuable because it allows me to understand the view point of my customers while also targeting their need in the most genuine way. Although it is not the most rare, I believe it is rare to an extent. I chose this service not to make a profit but to actually help my customer's experience. It is inimitable because you can't just create empathy within yourself. You either feel it or you don't. I wouldn't call it non-substitutable because you may posses the ability to understand where the customer's need is coming from without empathizing with them.

2. Relatability: This resource is valuable because I can relate to how my customers feel. It is rare because not everyone can see both sides to a situation. It is inimitable to a certain degree because with a if you never had a bad first start within college you can't relate to the need for my service. It is non-substitutable because if you can't see the same situation from two different perspectives then you cannot relate.

3. Experience: This resource is valuable because having experienced a need for my service I know what to implement within it that I would've wanted back then. It is rare because some people rush immediately when coming to college or know many people at their school from home that they have a great starting experience. It is inimitable because you can't experience it if it never happened to you. It is also substitutable because you cannot just create a bad college experience for yourself if you never had one.  

4. Indecisiveness: Although being indecisive doesn't seem like beneficial human capital, this resource is valuable because it allows me to think thoroughly for a decision. I will always outweigh the pros and cons of any given situation and try to come up with the best decision.  It isn't rare because a lot of people are indecisive. It is inimitable because some people don't overthink as much and don't think a tiny decision may have a great impact on something. It is non-substitutable because some people can just make a fast decision right away.

5. Connections: This resource is valuable because it gives you an advantage and a closer starting spot than people who don't have connections. It is rare because some people may not have connections within their field. It isn't inimitable because anyone can put themselves out there and begin networking and forming connections. It is non-substitutable because you need higher connections than yourself to grow your business fastest.

6. Loyalty: This resource is valuable because I can never just let go of or quit on something when it gets tough. It is rare because not many people see how important loyalty is and act the way they would want to be treated. It is inimitable because if you don't see this importance of loyalty you cannot just create it within yourself. It is substitutable because there is nothing similar to loyalty.  

7. Problem Solving: This resource is valuable because I have creative ways in coming up with numerous solutions. I don't think its rare because everyone has a different way of thinking and a solution they come up with might be easy for them to see and not easy for me to. It is not inimitable because you can practice your problem solving skills. It is not non-substitutable because you can hire someone to do the job for you.

8. Determination: This resource is valuable because I will always try to reach my goal. It is rare because some people quit when situations and ventures become difficult. It is inimitable because it comes from within your work ethic so if you are not already like that it is difficult to change. It is non-substitutable because determination helps you continue without having someone forcing you or incentivize you to do something. 

9. Creativity: This resource is valuable because I have a unique outlook on things. It is rare because not everyone has the ability to see things when they are just starting out. It is not inimitable because you can hire someone to be creative for you. It is non-substitutable because thinking outside of the box and being creative cannot be replaced. 

10. Wisdom: This resource is valuable because I have knowledge on many different life experiences. It is rare because not everyone has had experiences in life that give them worldly knowledge. It is not inimitable because as you get older you become wiser. However, it is non-substitutable because you cannot replace the knowledge you get from experiences.


I think my top resource is empathy. It is extremely important for my venture because my service comes from a genuine place and not just a want to make a profit. It allows me to feel how my customers feel and grow my business in the best way possible for them.