1) The general theme of the book, Cognitive Surplus, raises awareness to the immense time consumption television and interactive media have on people.
2) Within this class there is an emphasis on taking action on things you can pursue today. The book focuses on how social media and TV's distract their users from doing productive activities and wasting large amounts on time on something that produces little to no benefits. Connecting both ideas creates benefits for both things. Instead of spending countless hours with no productivity, social media can be used as a platform to promote new ideas and actually make a difference.
3) An exercise would be to create a social media platform that can be interactive with the users and be the sole generator of advertising and revenue for your product.
4) My biggest aha moment was when Shirky was expanding on the different collaborative was we could change social media. I thought it was really cool to create interactive ways to turn just anyone into an active producer.
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