18A Create a Customer Avatar

My prototypical customer is an 18 year old college freshman. She is an outgoing introvert. She has 2 dogs and she loves to bike in the morning. She focuses on mindfulness and personal growth. She is coming into college knowing some people yet all of her friends went to a different school. They have hobbies they would like to pursue, like volleyball, but are intimidated to begin the process of joining things on campus and do not want to play for the school. She lives off campus with random roommates who she doesn't necessarily get along with. She drive a black Volkswagen and does not own a scooter. Commuting from her apartment to campus is a hassle due to lack of parking so she doesn't spend a lot of time on campus. She never went through recruitment so she is not affiliated with any greek chapters. She loves chill music like milky chance and The paper kites and watches shows like Game of Thrones and the Office. She loves self help books like ones written by Mark Manson. She has doubts on whether she wants to transfer to another school to be with her friends or stay at her current school and meet new people. What I have in common with my avatar are a lot of things. Like my avatar I lived off campus and didn't love my roommates. And, all my best friends went to a different University than I causing me to have doubts on whether or not I was going to stay at UF. Its no coincidence my prototypical customer and I have commonalities. Having shared experiences allows me to understand why there would be a need for my service in the first place and gives me an advantage of knowing what to include that I may have wished were available for me.